Effective: [EFFECTIVE_DATE]

This Privacy Policy describes how [LEGAL_ENTITY] (“we”, “us”, “our”) collects, uses, shares, and protects personal information when you use the Lucrative Fantasy mobile application, website, or any related services (the “Service”).

By using the Service you confirm that you have read and understood this Policy. If you do not agree, you may not use the Service. This Policy is incorporated into our Terms of Service.

1. Information We Collect

Information you provide directly

• Account information: name, email address, postal address, telephone number, date of birth, username, password, profile photo
• Identity verification information: Social Security number, driver's licence or other government ID, passport, proof of address, tax information
• Payment information: payment method details, billing address, transaction history
• Communications: support requests, survey responses, feedback, content you submit
• User-generated content: lineup names, public profile content, comments where applicable
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Information collected automatically

• Device information: device type, operating system, browser type, screen resolution, unique device identifiers
• Usage information: pages visited, features used, contests entered, lineups submitted, time spent in the Service
• Geolocation information: IP address, GPS location, Wi-Fi network information, used to verify your eligibility and prevent fraud
• Cookie and tracking technology data (see Section 3 below)

Information from third parties

• Identity verification providers (to confirm identity, age, and address)
• Payment processors (to facilitate deposits and withdrawals)
• Sports data providers (statistics relevant to contests)
• Marketing partners (to support advertising and analytics)
• Affiliates and other companies under common ownership

2. How We Use Your Information

We use personal information to:

• Create, operate, and maintain your account
• Provide the Service, process contest entries, and disburse winnings
• Verify your identity, age, and location
• Detect, prevent, and investigate fraud, money laundering, and abuse
• Comply with legal, regulatory, and tax obligations
• Support responsible gaming and respond to self-exclusion requests
• Improve, personalise, and develop the Service
• Send transactional communications about your account and contests
• Send marketing and promotional communications (where permitted, with opt-out available)
• Respond to support enquiries and resolve disputes
• Protect our legal rights and the rights of others

3. Cookies and Tracking Technologies

We use cookies, pixels, tags, SDKs, and similar technologies to operate the Service, recognise you across visits, analyse usage, and support advertising. Categories of cookies we use:

Essential cookies.

Required for the Service to function. Cannot be disabled.

Functional cookies.

Remember your preferences, recognise you on return, support customer support features.

Analytics cookies.

Help us understand how the Service is used, measure performance, and improve features. May include session replay tools to diagnose issues.

Advertising cookies.

Help us deliver relevant ads, measure ad performance, and support marketing partnerships.

You can manage cookies through your browser or device settings. We honour Global Privacy Control signals where supported. Disabling essential cookies may prevent the Service from functioning.

4. How We Share Information

We share personal information with:

• Service providers (payment processors, identity verification providers, hosting and analytics providers, customer support tools) under contractual obligations to protect your information
• Regulators, law enforcement, and other authorities where required by law or to defend our legal rights
• Professional advisors (lawyers, auditors, accountants)
• Marketing and advertising partners (with limits described in Section 5)
• Affiliates and other companies under common ownership
• In connection with a merger, acquisition, sale of assets, or financing transaction, with successor entities bound by this Policy

We do not sell personal information for monetary consideration. Our use of cookies and tracking technologies for cross-context behavioural advertising may be considered a “sale” or “sharing” under certain state privacy laws — see Section 7 for your rights to opt out.

5. Marketing Communications

We may send you marketing emails, SMS, push notifications, and other communications about our products, promotions, and events. You can opt out at any time by:

• Clicking the unsubscribe link in any marketing email
• Updating your notification preferences in account settings
• Emailing [PRIVACY_EMAIL]

Even after you opt out of marketing, we may still send transactional and service-related communications.

6. Data Retention

We retain personal information for as long as your account is active and for additional periods required by law, including for tax, anti-fraud, dispute resolution, and regulatory purposes. When personal information is no longer required, we delete or anonymise it.

You can request deletion of your account by contacting [PRIVACY_EMAIL] or through the in-app account closure option. Certain information may be retained as required by law or our legitimate business interests.

7. US State Privacy Rights

Depending on your state of residence, you may have one or more of the following rights under state privacy laws (including the California Consumer Privacy Act, Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Texas Data Privacy and Security Act, and others):

• Right to know what personal information we collect, use, share, or sell about you
• Right to access your personal information
• Right to correct inaccurate personal information
• Right to request deletion of your personal information
• Right to data portability
• Right to opt out of sale or sharing for cross-context behavioural advertising
• Right to opt out of profiling for significant decisions
• Right to limit use of sensitive personal information
• Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, contact [PRIVACY_EMAIL] or visit our Privacy Request Center at [DOMAIN]/privacy-requests. We will verify your identity before processing your request and respond within 45 days, with one 45-day extension if necessary. If we deny your request, you may appeal by replying to our response.

We recognise Global Privacy Control signals from supported browsers.

8. California-Specific Disclosures

Categories of personal information collected in the past 12 months: identifiers, personal records, commercial information, internet and network activity, geolocation data, financial information, sensitive personal information (limited to identity verification and account security), and inferences.

Categories disclosed to service providers in the past 12 months: identifiers, personal records, commercial information, internet activity, geolocation, and financial information.

Categories “sold” or “shared” for cross-context behavioural advertising under CCPA in the past 12 months: identifiers, internet activity, and inferences derived from those. We do not knowingly collect or share personal information of consumers under 16.

We retain each category of personal information for the periods described in Section 6.

9. Sensitive Information

We collect sensitive personal information (such as Social Security number and government ID) only as needed for identity verification, fraud prevention, tax reporting, and other legally required purposes. We do not use sensitive information for advertising or any purpose that requires a right to limit under state law.

10. Children's Privacy

The Service is not directed to and may not be used by anyone under the age of 18. We do not knowingly collect personal information from anyone under 18. If we learn we have collected personal information from a minor, we will delete it unless required by law to retain it. If you believe a minor has provided personal information to us, contact [PRIVACY_EMAIL].

11. Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit and at rest, access controls, and regular security reviews. No system is completely secure, however, and we cannot guarantee absolute security. If a data breach occurs, we will notify you and applicable regulators where required by law.

12. International Data Transfers

We process personal information in the United States and may use service providers in other countries. If you access the Service from outside the United States, you consent to the transfer and processing of your information in the United States.

13. Third-Party Links and Services

The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of third parties. Review their privacy policies before sharing personal information with them.

14. Changes to This Policy

We may update this Policy from time to time. The most current version will be posted within the Service with an updated effective date. Material changes will be communicated to you through the Service or by email. Your continued use of the Service after changes take effect constitutes acceptance of the updated Policy.

15. Contact

Privacy questions or requests: [PRIVACY_EMAIL]
Mailing address: [LEGAL_ENTITY], Attn: Privacy, [ENTITY_ADDRESS]
Where required by law, our Data Protection Officer can be reached at [DPO_EMAIL]